Late Tuesday afternoon I attended the acquisition Q&A panel. The panelists represented a wide range of buyers and transactional styles. Moderator Frank Stiff presented an interesting initial question: what do you do when you receive information about a potential acquisition. Ditlev Bredahl of OnApp used a “mind map” that at each branch used a green, yellow or red light that would guide his decisions about whether an acquisition was feasible or not. Endurance used Cheval Capital to run interference on deals sorting through those deals that were appropriate for Endurance and those that were not. Since Softlayer is a technology company, Mike Jones, Softlayer’s CFO, said that the technology must be right. So Softlayer runs all acquisitions through a technology feasibility program. Hillary Stiff from Cheval pointed out that really at base you need to understand what your motivations are for buying, and using that understanding to only evaluate those transactions that meet your criteria.